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نیوشانیک بازاریابی شبکه ای موادغذایی - حبوبات

حبوبات

سه شنبه 17 مرداد 1391 02:00 ب.ظ

نویسنده : حسن نوروزی
حبوبات شامل لوبیا، عدس، نخود، لپه، ماش و. . . از قدیمی ترین نباتات زراعی بوده و پس ازغلات دومین منبع غذایی بشر محسوب می شود. دانه حبوبات با داشتن درصد بالای پروتئین مورد نیاز انسان، از نظر ارزش غذایی تا حدودی جایگزین گوشت می شود.

مصرف حبوبات در کشور ما نیز از سالیان بسیار دور معمول و متداول بوده است؛ ولی آنچه حائز اهمیت است تغییر و تحولات حاصله در نحوه فروش این محصولات است. در گذشته حبوبات نیز همچون برنج بصورت فله ای در بازار و مغازه ها به فروش می رسید؛ اما از حدود 10 سال پیش با اعمال الزامات نهادهای بهداشتی مسئول، بسیاری از شرکت های فعال در زمینه مواد غذایی حبوبات را به شکل بسته بندی شده توسط دستگاه های مخصوص و تحت نظارت وزارت بهداشت و درمان عرضه نمودند. بر اساس آمار، به طور متوسط بیش از 98% حبوبات کشور از تولید داخل تأمین می شود.



هر چند هنوز هم بسیاری از مردم (علی الخصوص در روستاها وشهرستان ها) به پیروی از گذشته حبوبات را بصورت فله تهیه می کنند، اما آینده ی بازار حبوبات بسته بندی شده روشن تر به نظر می رسد.

حبوبات هم با عنوان بخش دیگری از محصولات نیوشانیک، در سبد غذایی خانوار قرار خواهد گرفت.



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